Reach Out and Read is a nonprofit organization that gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together.
The best opportunity to influence a child’s future is in the first five years, a critical window of rapid brain development that does not occur at any other time. Children who hear fewer words during early childhood start school developmentally behind their peers and may never catch up.
When families read aloud to their young children, they can give them a better start to life. With unparalleled access to families with young children, Reach Out and Read medical providers give books to children at more than 10 well-child visits from infancy until they start school. More importantly, they encourage families to read aloud and engage with their infants, toddlers and preschoolers every day.
The effectiveness of the Reach Out and Read model is recognized by the American Academy of Pediatrics in a policy statement that recommends early literacy promotion as an essential component of pediatric care. Our program is both cost-effective, and evidence-based: research shows that our program results in more frequent reading at home, accelerated vocabulary and critical brain stimulation.
By giving young children a foundation for success, Reach Out and Read is combating the effects of income inequality.
Today, Reach Out and Read partners with more than 5,800 program sites and distributes 6.9 million books per year. The program currently serves one in four children living in poverty in this country and continues to grow each year with the vision that one day the Reach Out and Read model will be a part of every young child’s checkups.
eCratchit’s Role: eCratchit was engaged to help redesign ROR’s finance processes and grant accounting systems and to provide CFO and back office support to their internal staff.